Tuesday, 10 February 2015

Social media objectives... a review of 2014 and new goals for 2015!

I wrote a blog post on my social media objectives for 2014 back in January 2014, and posted a 'halfway through the year' progress checker last July. Now that 2015 has arrived and it's already February (how did that happen?), I thought I'd take a final look at last year's objectives and set some new ones for the year ahead.

It might seem a bit OTT to set myself objectives for my personal social media presence... I really am that organised and like a challenge!

Blog objectives - 2014
  • To revamp and rename my blog by April 2014. Done!
  • To set up a Google Analytics account for my blog by April 2014. Done!
  • To reach 100 followers on Bloglovin by the end of the year. I have 35, so not even halfway there!
  • To ensure that I read other blogs and comment on them for at least half an hour every week throughout the year. I think I managed this most weeks. 
  • To take part in at least two blogger chats per month throughout the year. I've given up on blogger chats if I'm honest... I find that they're very cliquey and quite critical, and not always in a constructive way. 
  • To attend at least one blogger meet-up before the end of the year. Still no progress here!

Blog objectives - 2015

I do get quite demoralised with my blog at times as I put a lot of time into writing my posts and my follower base isn't really growing. However, if I enjoy writing (which I do), does it really matter if I haven't got hundreds of followers? My friends and family enjoy reading my blog, and I've made some great friends on Twitter who are also regular readers. I don't interact with other bloggers as much as I could as the blogging world can be so cliquey at times (see above). However, on the other hand, I think my blog would be slightly more successful if it was more professionally designed. Bearing all this in mind, I've only made a few objectives this year and I believe that they're achievable:
  • To reach 50 followers on Bloglovin by the end of the year. 
  • To post twice a week.
  • To get my blog professionally designed by the end of the year... need to do some Twitter research for this one.  

Twitter objectives - 2014
  • To reach 350 Twitter followers by the end of the year. I have 342... so close! However, I do have 624 followers on my professional account
  • To ensure that I engage with at least 5 new people on Twitter every week throughout the year. I've managed this most weeks, between my personal account and my professional one. 
  • To ensure that at least 40% of traffic to my blog is driven there from Twitter. The figure is actually 12% but I'm quite pleased with this as I'm also having a decent amount of traffic to my blog from Facebook, Pinterest and Instagram. 

Twitter objectives - 2015

I really love Twitter and use it extensively in a professional and a personal context. When it comes to the apparent battle between Twitter and Facebook, Twitter is king!
  • To reach 400 followers by the end of the year. 
  • To increase my blog traffic from Twitter to 25%.

Pinterest objectives - 2014
  • To reach 100 followers by the end of the year. I have 53... I didn't spend enough time on Pinterest last year!
  • To follow at least 100 new people/boards by the end of the year. I'm following 55, so again this was over ambitious. 
  • To have at least one Pinterest 'binge' per week! I've had quite a few binges recently... hopefully this will continue. 
  • To comment on at least 5 pins per week as well as re-pin. I haven't done much commenting, just re-pinning!

Pinterest objectives - 2015

Pinterest is my 'go to' place when I'm planning a holiday, looking for a new hairstyle, looking for colour inspiration and so on. It's not a site I use daily so it's unrealistic to expect big numbers from this one.
  • To reach 100 followers by the end of the year. 
  • To follow 100 boards by the end of the year.
  • To continue to pin every image from my blog on a relevant Pinterest board.

Instagram objectives - 2014
  • To reach 150 followers by the end of the year. Done, I have 244! 
  • To follow 100 new people by the end of the year. Done, I'm following 392...
  • To make better links between Instagram and my blog by promoting at least one photo from my blog on Instagram every week. I do this for every blog post which contains photos. 
  • To have an Instagram 'binge' at least once per week where I like and comment on other people's photos. This is a daily thing... I love Instagram!

Instagram objectives - 2015

It's safe to say that Instagram is my fastest growing social network, and it's quickly becoming my favourite. It's such a simple concept but I absolutely love it. Consequently, this is one social network where I think it's safe for me to set ambitious objectives!
  • To reach 400 followers by the end of the year.
  • To ensure that 5% of traffic to my blog is driven there from Instagram (currently 2%). 

LinkedIn objectives - 2014
  • To reach 300 connections by the end of the year. Done, I have 346!
  • To follow 10 new company pages before the end of the year. Done!
  • To join 5 new LinkedIn groups before the end of the year, and to engage with these groups as and when interesting topics arise. Haven't had time for this one!

LinkedIn objectives - 2015

LinkedIn definitely isn't anywhere near my list of top five social networking sites, but it does serve a purpose so it's useful to have a presence on there.
  • To reach 450 connections by the end of the year

I know some people think setting objectives for personal social media sites is silly and a bit overly meticulous, but I like having something to aim for and to benchmark myself against. 

Here's to more social media obsession in 2015! 

1 comment:

  1. Good luck with your goals. Blogger chats do have a bit of a certain way about them especially the larger ones but some of the smaller chats (thinking of bdib in particular) is all nice and friendly and people tend to get along. The whole interaction, chatting with bloggers, commenting etc that can all pay off with helping you building your own blogger follower base. Personally, i'm the least goal oriented blogger I have to admit, I just do it for the fun of it and if people tag along and get involved all the better haha.


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